How Cereal Companies and Consumers Can Make Breakfast Better

By Karen Perry Stillerman

 
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What's for breakfast? Maybe it's a bagel and cream cheese, or toast and coffee, or eggs (or not). For millions of Americans, though, cereal is a breakfast mainstay. There's a mind-boggling array of ready-to-eat cereal brands on offer, and everyone has their favorites.

But what really goes into your cereal of choice? What impact does that have on the planet? What can cereal-makers — and those of us who buy their products — do to lessen that impact? These are questions UCS asked in a new reportChampions of Breakfast: How Cereal-Makers Can Help Save Our Soil, Support Farmers, and Take a Bite out of Climate Change.

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Sara WissingerComment