Brazil's Beef Eaters Morph into Organic Vegetarians

By Mac Margolis

Published on Bloomberg


Farming is big in Brazil. The country’s beef, coffee, sugar and soybean exports are world beaters. If not for the haul from the countryside, Brazil’s worst recession on record, lasting 11 quarters from April 2014 to December 2016, would surely have been deeper still.

So why are so many Brazilians underwhelmed? Fact is, while agribusiness may pay the country’s bills, and helped elect presidents, a growing number of consumers favor eating well and treading lightly on the land over heaping their plates and topping up trade balances.

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